Veganism is a philosophy and way of living which seeks to exclude - as far as is possible and practical - all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment.

In practical terms this means that each year thousands of people choose a way of life that causes less suffering, less environmental damage and improves their own health.

Following a vegan way of life is not difficult, but many people find that they need a guiding hand, especially in the early days. This web site aims to help those who are thinking about becoming vegan overcome the first few hurdles.